Maintaining its ongoing international expansion effort, Playson has partnered with online sports betting and casino operator Premier Sportska Kladionica (Premier World Sport), taking its games portfolio live in the Bosnia and Herzegovina market.
Details of the content agreement include the casino games and software developer’s direct integration with the site, premier-kladionica.com, a range of player-favorite titles such as Legend of Cleopatra, Book of Gold: Double Chance, Rise of Egypt, along with the supplier’s Timeless Fruit Slots and Funky Fruits portfolios.
Promotional tools:
Additionally, the iGaming operator will also benefit from Playson’s integration-free engagement tools, specifically Network Jackpots, “Free Spins,” Feature Trigger, and Network Tournaments.
Also included in the deal is its innovative Reel of Fortune promotional tool. Unveiled in May this year, the feature allows players to collect coins by placing bets on one of the developer’s exciting slots, before making their way into the Reel of Fortune where they have a chance to win cash prizes. Designed to increase engagement and enhance player experience, the range of promotional mechanics has proven to boost player acquisition, conversion and retention.
Strong addition:
Commenting on the recent tie-up, Toni Boras, PR Manager for Premier Sportska Kladionica, said Playson‘s “world-class” suite of slots and engagement tools “makes for a strong addition” to their offering, so they are “thrilled to have the supplier on board.”
“We feel confident that its immersive games will prove popular with our players, and look forward to working with the company going forward.”
European growth:
The latest commercial agreement sustains an impressive period of growth in the European market and beyond for the provider, following a series of distribution deals, including newly-established Lithuanian sports betting and live casino operator 7bet and Serbia-based B2C outlet Admiralbet.rs, as well as new CashDays tournaments and online slots.
Also commenting on the new alliance, Blanka Homor, Sales Director for Playson, used a company news release to say…
“Premier sportska kladionica is an exciting operator with a premium quality product range and a large player base, so we welcome this partnership.
She further stated that the deal allows Playson’s hit games to continue to be enjoyed by a diverse range of customers as the company maintains its ongoing global expansion.
CashDays Tournament:
As mentioned, the Malta-based online casino software developer recently launched its latest CashDays Tournament. The exciting competition runs from August 1-8 and incorporates 15 of the international brand’s popular slots, such as Buffalo Power: Hold and Win, Solar Temple, and Sunny Fruits: Hold and Win. The prize pool is worth €60,000, with the top-scoring participant walking away with a sizzling €10,000.
